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Excerpt: Magento is an open-source e-commerce platform which has many advanced features and is arguably one of the most adaptable e-commerce platforms available and incorporates many SEO features. The approach for optimising an e-commerce site is broadly the same as that for any other web site however there are a few caveats. Titles and Meta Information These days many e-commerce platforms allow you have friendly URLs, unique titles, meta information and so on. Even when these items are not available, plug-ins have been developed to add these functionalities. In Magento titles and meta information can be added when adding products. Content Creating good quality content…