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Excerpt: Following on from the revelations that nofollow will  no longer work for sculpting PageRank, there is a post on Matt Cutts’ blog explaining the issue. It is not the information that it will no longer work that is surprising, more the revelation that it has been this way for more than a year! ….when you have a page with “ten PageRank points” and ten outgoing links, and five of those links are nofollowed? Let’s leave aside the decay factor to focus on the core part of the question. Originally, the five links without nofollow would have flowed two points of PageRank…

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Excerpt: On 31st December, Matt Cutts confirmed the latest update to toolbar  PageRank. SEO the Game has gone up to a PR-4 from PR-0, however, this is only for the first page. While we are very pleased at the rapid rise in toolbar PR, it is a very poor metric for the importance of a page and now seems a good time to go over common questions people often ask about this misunderstood number. The Toolbar Meter For those that have never seen the toolbar PR meter, it used to be displayed in Google search results as a green bar which can take values…

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Excerpt: Introducing PageRank The one thing that made Google the most successful search engine in the world was way in which it chooses the results to show it users. PageRank is the method developed by Larry Page in 1995 and applied to the Google search engine in 1998. The method of sorts results depending on an algorithm with takes into account the number of links pointing toward a particular page. The basic premiss behind it being that a page with a greater number of links from similarly authoritative sites is likely to be a web site which has content related to…