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Excerpt: Following on from the revelations that nofollow will  no longer work for sculpting PageRank, there is a post on Matt Cutts’ blog explaining the issue. It is not the information that it will no longer work that is surprising, more the revelation that it has been this way for more than a year! ….when you have a page with “ten PageRank points” and ten outgoing links, and five of those links are nofollowed? Let’s leave aside the decay factor to focus on the core part of the question. Originally, the five links without nofollow would have flowed two points of PageRank…

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Excerpt: Important news from Matt Cutts, Google’s head of Web Spam, who said at a question and answer session at SMX Advanced conference yesterday that PageRank sculpting was no longer an effective technique. For those that are unfamiliar with the term, PageRank sculpting is the process of using the rel=”nofollow” attribute on your least important page links, such as the terms and conditions, privacy policy and registration pages. These pages have a purpose when the visitor is at the site but they unlikely to be the reason a visitor come to the site. Using the nofollow attribute on the links to these…