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Excerpt: Convergence Technology is changing. Every device you buy today has a screen and the ability to do the function of three gadgets you bought last year. This characteristic is known as convergence.   We are seeing convergence in many areas of technology and it is important to consider the effect that it will have on our search and surfing habits. Video – a more accessible medium for some topics. Becoming more important because of YouTube and availability of cheap technology, digital camcorders, mobile phones, broadband speeds, fibre optic networks to the home. Mobile Surfing – proper internet is now a reality for many people…

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Excerpt: Topic Sensitive Search It used to be so simple. Make good titles, meta information, optimise your content, check the document outline build as many good quality links as you can. As more people become aware of the importance of Search Engine Optimisation (SEO),  it is becoming more difficult and it could be about to get even worse with the idea of topic sensitive searches and personalised search results. Does this mean the end of traditional SEO? Can a strategy be developed to ensure your site still stays at the top of the TS-SERPs. (Topic Sensitive-SERPs) pages. How does it Work? One published algorithm…