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Excerpt: On March 24th Google rolled out new changes to the way in which it displays search results. These changes have been named Orion (after the company Orion that Google acquired  in 2006 which specialised in associative relationship search technology). Two changes to the search results can be observed. The first change concerns the appearance of snippets. Snippets are portions of content that are taken from places where content closely matches the search query. Depending on the query, a snippet is taken from an area of the content that is related to the queries. Occasionally, snippets may be taken from the meta…