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Excerpt: You can use search engine optimisation to make people visit your web site but you cannot make them buy. However, you can increase the chances that someone will buy if you can create a site which engenders trust. We take it as read that you have a great product and it is well priced. How do you make visitors feel the site is trustworthy? Essentially, all the changes that go to make e-commerce more trustworthy concentrate on making the process transparent. The user can see what they are getting into before they make a commitment to buy. While the build…

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Excerpt: A metric is used to measure something. In SEO we want to measure the effect of the changes we are making to the website to know we are doing the right things. Ranking used to be seen as a sign that SEO was working and we would rejoice whenever a key-phrase would reach that page one, position one ranking. With the advent of personal search, ranking becomes less reliable as a factor of success. However, there are many other metrics that can be applied. Business Metrics Business metrics are by far the most important measures of success. The reason you are paying…

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Excerpt: Convergence Technology is changing. Every device you buy today has a screen and the ability to do the function of three gadgets you bought last year. This characteristic is known as convergence.   We are seeing convergence in many areas of technology and it is important to consider the effect that it will have on our search and surfing habits. Video – a more accessible medium for some topics. Becoming more important because of YouTube and availability of cheap technology, digital camcorders, mobile phones, broadband speeds, fibre optic networks to the home. Mobile Surfing – proper internet is now a reality for many people…