Archived; click post to view.
Excerpt: We have been reading about how SEO is changing to catch sites that are over optimizing using methods such as buying cheap irrelevant links, obtaining an advantage by weight of links. An interesting study in Webmaster World, looks at the traditional SEO techniques and assesses its results. In summary, two websites were created one was developed aggressively using traditional SEO techniques.  The second site was developed using techniques which we might consider more  natural methods of building natural links  such press releases and social media. The SEO methodology for both sites is shown below: Site 1: Brand new domain name that was brandable…

Archived; click post to view.
Excerpt: In part I of this series we covered optimisation of ecommerce websites. There is such a lot that can be done that it is deserves a second post. One of the persistent problems with content on e-commerce site is duplicate content and this can be caused in many ways. One particularly common way is where you have several products that are only slightly different, if your product is available in different colours for example and you want to get the benefit for keywords. Nofollow No-follow values  can be assigned to particular links within the page. If you have one basic product or many…

Archived; click post to view.
Excerpt: Introduction While looking at a cool program that uses a genetic algorithm to design a car that drives over bumpy terrain I started to think about genetic algorithms and whether it would be possible to create an SEO genetic algorithm. How Genetic Algorithms Work For those of you who are not familiar with genetic algorithms they are process by which  a complex task can be found by using a process of selection over many generations. Initially a set of random numbers is chosen to form a gene. Each of the numbers in the gene represents an aspect of  a possible solution. To take the…

Archived; click post to view.
Excerpt: Well it is my first foray in the blogging world and as you wait expectantly to read what I have to write about, I find myself struggling finding something to say. Given that this blog is about Search Engine Optimisation (SEO) I suppose I should start my first post by mentioning something on that subject. When I look at the name of this blog: “SEOthegame.com” it leads me to think about the choice of domain and some points which you might consider when choosing your domain name. SEOthegame is good because it does contain the word SEO. If I try really…