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Excerpt: While Google is undoubtedly the dominant search engine and brings in the most traffic for most websites, the dangers of optimising a website for a single search engine are clear. With Google collecting such a lot of user information it is fast becoming a monopolistic power. For small web sites that are just starting, trying to take on Google is tall order and even for well optimised sites there are other ways to bring in traffic to your site. Submitting your site to many search engines is not going to set the world on fire but at the same time it should…