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Excerpt: We have been reading about how SEO is changing to catch sites that are over optimizing using methods such as buying cheap irrelevant links, obtaining an advantage by weight of links. An interesting study in Webmaster World, looks at the traditional SEO techniques and assesses its results. In summary, two websites were created one was developed aggressively using traditional SEO techniques.  The second site was developed using techniques which we might consider more  natural methods of building natural links  such press releases and social media. The SEO methodology for both sites is shown below: Site 1: Brand new domain name that was brandable…

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Excerpt: A metric is used to measure something. In SEO we want to measure the effect of the changes we are making to the website to know we are doing the right things. Ranking used to be seen as a sign that SEO was working and we would rejoice whenever a key-phrase would reach that page one, position one ranking. With the advent of personal search, ranking becomes less reliable as a factor of success. However, there are many other metrics that can be applied. Business Metrics Business metrics are by far the most important measures of success. The reason you are paying…

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Excerpt: Really enjoyed this SEO game. Very addictive. It made me pull my hair out in clumps sometimes. Now I have finished it I can do some proper work. Strangely, I found the most difficulty with questions that other people found easy and the ones which some people found easy took me a long time. Number 3 was the worst for me. Another good example of linkbait. We all know SharkSEO now. Update 22/03/2009: it is reported by Shark SEO guest reporting on Dave Naylor’s SEO blog, that out of the 1359 unique visitors to the page, only 20 have managed to complete…

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Excerpt: In part I of this series we covered optimisation of ecommerce websites. There is such a lot that can be done that it is deserves a second post. One of the persistent problems with content on e-commerce site is duplicate content and this can be caused in many ways. One particularly common way is where you have several products that are only slightly different, if your product is available in different colours for example and you want to get the benefit for keywords. Nofollow No-follow values  can be assigned to particular links within the page. If you have one basic product or many…

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Excerpt: In part I of this two part series on SEO tips for Blogs we looked at WordPress plugins, creating themes, internal linking, RSS Feeds and Blog Aggregators. In the second part of  search engine optimisation for blogs, we examine social media, external linking and how to avoid duplicate content. Social Media Twitter Twitter is a social networking site that allows you keep in touch with groups of people on the web through the passing of short messages (tweets) to say what you are doing. It sound like a ridiculous idea but it has the capability to build up a targeted audience for your…