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Excerpt: I get many requests to write basic SEO articles which concentrate on the implementation of  SEO techniques rather than the theory. Following on from the basic SEO 101 post what better way to start than with one of the most important factors in writing a page namely the title. The title is the text that appears between the <title> tags at the beginning of the web page code. It is not the main heading of a web page. The title does not appear on the web page itself but it does appear in the browser window in the title bar. It…

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Excerpt: Google have shown that they don’t hate SEO and are giving beginners advice on how to optimise their sites with the release of  a  Search Engine Optimisation Starter Guide document. Any information that comes from Google on search is extremely valuable as they are an authoritative source and this document confirms most of what we believe to be good practice in on-page SEO. It is pretty basic stuff for the seasoned SEO but valuable information for the beginner as even these basic tips can have the most dramatic results on a poor website. The document gives  good overview on how to…