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Excerpt: We have been reading about how SEO is changing to catch sites that are over optimizing using methods such as buying cheap irrelevant links, obtaining an advantage by weight of links. An interesting study in Webmaster World, looks at the traditional SEO techniques and assesses its results. In summary, two websites were created one was developed aggressively using traditional SEO techniques.  The second site was developed using techniques which we might consider more  natural methods of building natural links  such press releases and social media. The SEO methodology for both sites is shown below: Site 1: Brand new domain name that was brandable…

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Excerpt: Belief and Evidence One would hope that we believe something because there is evidence for it but we can also believe things for many other reasons including personal experience, logical reasoning or because someone else has told us and we regard them as an authority source. With SEO, we do not know all the details of how the search engine ranks websites. Sometimes, information is available from Google itself in terms of its guideline for writing web sites. Search engines need to keep their algorithms secret otherwise they wouldn’t have a business. It is surprising that inside information does not become available…