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Excerpt: Niels Bohr said, “An expert is a person who has made all the mistakes that can be made in a very narrow field.” I feel that this also applies to the field of search engine optimisation also. It is not an exact science. At best, it can be compared to economics or sociology. Data is noisy, there are lots of theories and everyone has their own opinion. It may be worse, since unlike economics or sociology, how search engines work can be changed without notice. While you cannot argue with results, there are many roads to Mecca. So how…