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Excerpt: Introduction The searches that bring up your web site are such that the distributions of queries is made up of a few common queries (hopefully your chosen keywords)  and many more so called long-tail searches.  Long-tail search queries are very specific queries that may only occur once however, the total number of these individual queries is such that they form the bulk of the total search. You will often hear about the 80/20 rule, i.e. 20% of the total number of search queries will be made up of the most common key phrases with the remaining 80% given to the long-tail. Modelling…

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Excerpt: Introduction While looking at a cool program that uses a genetic algorithm to design a car that drives over bumpy terrain I started to think about genetic algorithms and whether it would be possible to create an SEO genetic algorithm. How Genetic Algorithms Work For those of you who are not familiar with genetic algorithms they are process by which  a complex task can be found by using a process of selection over many generations. Initially a set of random numbers is chosen to form a gene. Each of the numbers in the gene represents an aspect of  a possible solution. To take the…

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Excerpt: One of the major problems for new sites, and even well established sites, is building and maintaining relevant links. You have gone through the directories sites and found that they are mostly of very poor PageRank and filled with hundreds of other poor quality websites that you wouldn’t want your site to be associated with. So how can you obtain relevant links? Article Marketing Article marketing is the process of writing content for distribution around the web. You might think, that is ridiculous. Why would I want to waste my time writing content so that other people can use it on their…

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Excerpt: Well it is my first foray in the blogging world and as you wait expectantly to read what I have to write about, I find myself struggling finding something to say. Given that this blog is about Search Engine Optimisation (SEO) I suppose I should start my first post by mentioning something on that subject. When I look at the name of this blog: “SEOthegame.com” it leads me to think about the choice of domain and some points which you might consider when choosing your domain name. SEOthegame is good because it does contain the word SEO. If I try really…