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Excerpt: How far could you take on-page SEO? There are believed to be around 200 factors that are taken into account by Google’s search algorithm in ranking a page. Many of these are likely to be connected with off-page factors such as the link profile, domain diversity, quality scoring as well as PageRank. On page SEO factors are generally not as important but even the smallest factor has the potential to have some effect for some queries. It is also important to realise that many of these factors can be used improperly or excessively, causing problems or penalty filtering.  There can…

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Excerpt: There are certain things that one should do to your website to make it easier for the search engines to crawl your web site. While they don’t directly increase your ranking they can make it easy for search engines to find their way around  which may give your pages the edge and will most definitely give you useful information which can help you make the right decisions in your SEO campaign. Google Webmaster Tools Webmaster Tools is very useful diagnostic tool to find out what Google knows about your web site. You will need to set up a Google account in order…