Archived; click post to view.
Excerpt: Important news from Matt Cutts, Google’s head of Web Spam, who said at a question and answer session at SMX Advanced conference yesterday that PageRank sculpting was no longer an effective technique. For those that are unfamiliar with the term, PageRank sculpting is the process of using the rel=”nofollow” attribute on your least important page links, such as the terms and conditions, privacy policy and registration pages. These pages have a purpose when the visitor is at the site but they unlikely to be the reason a visitor come to the site. Using the nofollow attribute on the links to these…