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Excerpt: One thing that puzzles me is why the same model of marketing is so prevalent and yet so poor. Have you ever been given the hard-sell from a web-site trying oh so desperately to sell you some kind of dodgy crap? Why do they all look like this? These sites are immediately recognisable. They are so synonymous with spam that they practically come in a tin and  a small key to open them. How can this kind of hard sell work? Let’s perform a taxonomy of a spam page to identify the common features. H1 headings in bright colour that shout out…