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Excerpt: The Title Tag In the opinion of many SEO specialists, the title is the most important tag in a web page as far as making sure the search engines know about your content. The title refers to the text in the title bar of your browser window not the title of the page. If the title tag is missing, the title will be called ‘untitled document’ so GoogleBot will have a hard time trying to determine what your page is about. A title for a web page can be up to 65 characters as a maximum and should probably only contain between…