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	<title>SEO The Game &#187; Trust</title>
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		<title>Improving Trust Improves ROI</title>
		<link>http://www.seothegame.com/improving-trust-improves-roi-1930</link>
		<comments>http://www.seothegame.com/improving-trust-improves-roi-1930#comments</comments>
		<pubDate>Mon, 20 Apr 2009 16:25:56 +0000</pubDate>
		<dc:creator>Carl</dc:creator>
				<category><![CDATA[Usability]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Trust]]></category>

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Archived; click post to view. Excerpt: You can use search engine optimisation to make people visit your web site but you cannot make them buy. However, you can increase the chances that someone will buy if you can create a site which engenders trust. We take it as read that you have a great product [...]]]></description>
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