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Excerpt: The recent Vince update to Google, where generic terms become associated to brands even if they are not specifically targeting a keyword has caused much consternation in the SEO community. In the US the changes were noticed as far back as Feb. Aaron Wall has shown some evidence for brands being pushed up by the change when it happened in the US. The update was supposed to have be rolled out to the UK on Sunday, 29th June, 2009. Looking at the search results in the UK for generic items there is scarce evidence for a preference for well known brand…