Archived; click post to view.
Excerpt: In our previous post on video optimisation VSEO we covered many topics such as it prominence in universal search and how to improve the chances of the video being indexed and shown in the SERPs. In this follow on article we look deeper into video optimisation. We touched upon the idea that transcripts of videos are a good idea for adding content in addition to usability for people that may not find it convenient to watch the video. However, you can say an awful lot in a short video so automatic video transcription tools are useful.  Transana,  EureScribe, Inqscribe (not automatic…

Archived; click post to view.
Excerpt: Any excuse to show a funny video should not be missed and it comes with an SEO point. The power of funny videos cannot be under-estimated as a source of link bait. Take this video of a cat riding around on a Roomba robotic vacuum cleaner. It is just a cat riding on a vacuum cleaner. It shouldn’t be funny but it is. For Roomba vacuum cleaners this  kind of publicity cannot be bought.  On its own,  it is a mundane product for cleaning your carpet. Stick a cat on top of it and it becomes something that you might watch…

Archived; click post to view.
Excerpt: With the growth in cheap digital video cameras and the low cost of bandwidth, it cannot have escaped the average searcher that video has become a much more popular medium on the internet. The advent of YouTube and many other video sharing websites have  made this a viable method to drive traffic for many website owners. Google is showing video results  as part of their Universal Search and these results usually appear high in the rankings. With the thumbnail image there is also evidence to suggest that these results are more prominent to the searcher[1]. It is not easy, but sometimes a video…