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Excerpt: There are certain things that one should do to your website to make it easier for the search engines to crawl your web site. While they don’t directly increase your ranking they can make it easy for search engines to find their way around  which may give your pages the edge and will most definitely give you useful information which can help you make the right decisions in your SEO campaign. Google Webmaster Tools Webmaster Tools is very useful diagnostic tool to find out what Google knows about your web site. You will need to set up a Google account in order…